Tuesday, April 3, 2012

What's in your bottle?

So this is happened to me back to back. Twice I bought what I thought were local beers only to learn I'd been traduced. 

The first time happened to me recently when Blowing Rock IPA caught my eye from the beer section at my local grocery store. Hey, I'm a sucker for a local brew. I'm a sucker for a new IPA to try. It appeared as though this was a beer from Blowing Rock here in the NC mountains.

As I was enjoying my beer the fine print caught my eye. 
"Brewed by: Boone Brewing Co. Wilkes-Barre, PA" --Wait, what?

How do I explain this? I can't. I sort of forgot about it too until a recent trip to see my wife's family in southeastern Massachusetts. We got pizza one night and I hit the liquor store ('cause that's the only place they sell beer in MA) when this fun-looking beer caught my eye.

There's no way I could turn this up. I'd recently finished reading Moby Dick for the first time. Shortly after  that I read In the Heart of the Sea by Nathaniel Philbrick (about the true story of the whaleship Essex, which was sunk by an angry whale--an excellent page-turner). For crying out loud we were headed to the New Bedford Whaling Museum the next day. It had to be whale beer.

It went great with our pizza. While it was a little malty for my preference, I was enjoying this "Nantucket" beer. Then here we go with the fine print.

"Brewed and bottled by Cisco Brewers, Utica, N.Y." C'mon!

Can anyone explain this to me? Fool me once? Shame on you. Fool me twice? I'm going to blog about it.


  1. Some of of your "local" breweries have to contract out there brews due to the size of their facilities. Many of our newer breweries here in Birmingham don't have the size to brew everything they want, so they use other breweries to brew and bottle when they can. It is a way for both to maximize productivity. I don't know about these brews in particular, but have talked to my local guys and this was their answer.

  2. @JHM That makes sense to me. I can understand that as a small business you have to rely on vendors for lots of things that you don't have the capacity to do yourself. That being said, it's still a little odd that if you're a brewery you would use somebody else to do your brewing. But at the end of the day it does seem like a good way for an idle brewery to pick up work and for an over-worked little brewery to gain capacity.